Monday, December 22, 2008

Analogue or Digital?

Today I received the card that broke the camel's back.

My past years on the sell-side meant that every Christmas/CNY I would have to send out cards to past/present/hopefully future clients. Luckily this was more or less co-ordinated within the department, so all I had to do was lend a signature to the cards already floating around.

Moving to the buy-side, I had the luxury of receiving cards, and not feeling obliged to return them. Don't blame me for being rude, given that I sometimes receive cards from:
1) people I met only once in some "shake-hands" meeting, and I have absolutely no recollection of who they are; and/or
2) people who sign off with an illegible signature and no name card attached.

Today however, I received a card from a fairly senior banker, and since he had the good manners to send me (a comparatively junior person) one, I guess I shall finally have to start sending cards to those whom I can identify.

So the question now is....
1) Should I send a hard-copy card (which is more personal) notwithstanding that it will not arrive in time (which is rude since I obviously didn't bother about it); or
2) Send an e-card which would arrive immediately, but is impersonal and could jolly well have been sent via mass email?

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